Founder · Author · Business Builder

Building better businesses in the AI age.

I'm Ryan Aminollahi, founder of Intellicy and author of The Designed Business. I write about customer value, trust, systems and learning, and help organisations apply that thinking through business design, data and AI.

Also behind AbodeFinder, Australian Property Review and Verantrix.

Ryan Aminollahi presenting to an audience, with People, Ideas, Progress on the screen behind him.

My approach

Businesses are designed,
not improvised.

Two decades with technology, data and complex systems taught me one thing I keep coming back to. Better technology does not create a better business.

The questions that decide it are simpler, and harder:

  • What problem are we really solving?
  • What do customers actually value?
  • How do we earn and keep their trust?
  • What should we automate, and what should remain human?
  • How do we design a business that can grow without unnecessary complexity?

They sit behind every business I run, everything I write, and my book, The Designed Business.

More about my journey

Working together

Applying these ideas in your organisation

If your team is dealing with repeated manual work, disconnected information or uncertainty about where AI belongs, Intellicy can help you examine the problem and build a suitable system. We define the workflow, data requirements and human responsibilities before choosing how to implement it.

Discuss your organisation’s needs

What I build

From ideas to real-world businesses.

See all ventures

Business design & applied AI

AI strategy, workflow automation and private AI, guided by business design and delivered around the way your organisation works.

Explore Intellicy’s services

Property Technology & Buyer Advisory

Moving property buyers from overwhelming information to a decision they can stand behind.

Visit AbodeFinder

Media

Independent research, analysis and commentary on the Australian property market.

Visit APReview

AI Learning

An AI reasoning coach for GAMSAT candidates that trains how you think, not what you memorise.

Visit Verantrix

The Designed Business

Great businesses are not merely started. They are designed.

My book works through the five decisions that hold a business together: problem, value, trust, systems and learning. Settle them before you scale.

Learn about the book

Cover of The Designed Business by Ryan Aminollahi: Growth only amplifies what you have built.

Newsletter

The Designed Business Newsletter

Most weeks I send one piece on building businesses: what customers value, how trust is earned, where AI helps, and how to turn experience into systems that grow.

Free. Published by Ryan Aminollahi.

Latest writing

Ideas, lessons and real-world experience.

View all articles