Growth Does Not Fix a Business. It Reveals One
Every business already has a design, chosen or not. What happens next depends on which kind you built
Founder · Author · Business Builder
I build businesses, and I write about what makes them work: customer value, trust, AI, systems and scale.
Founder of Intellicy, AbodeFinder, Australian Property Review and Verantrix.
My approach
Two decades with technology, data and complex systems taught me one thing I keep coming back to. Better technology does not create a better business.
The questions that decide it are simpler, and harder:
They sit behind every business I run, everything I write, and my forthcoming book, The Designed Business.
More about my journeyWhat I build

AI & Data
Turning data, AI and technology into business outcomes organisations can actually use.
Visit Intellicy
Property Technology & Buyer Advisory
Moving property buyers from overwhelming information to a decision they can stand behind.
Visit AbodeFinder
Media
Independent research, analysis and commentary on the Australian property market.
Visit APReviewAI Learning
An AI reasoning coach for GAMSAT candidates that trains how you think, not what you memorise.
Visit VerantrixThe Designed Business
My forthcoming book works through the five decisions that hold a business together: problem, value, trust, systems and learning. Settle them before you scale.
Newsletter
Most weeks I send one piece on building businesses: what customers value, how trust is earned, where AI helps, and how to turn experience into systems that grow.
Free. Published by Ryan Aminollahi.
Latest writing
Every business already has a design, chosen or not. What happens next depends on which kind you built
Better data can expose better options, but if the customer still cannot decide, the business has not solved the real problem.
Traditional software development was built for deterministic systems. Agentic AI introduces runtime decisions, external actions, and…